Self-service is a method in retail trade that allows customers to independently shop in a store with minimal or no assistance from sales attendants.
- Customers shop with little or no assistance.
- Requires fewer sales attendants.
- Needs a spacious area in the shop.
- Goods are prominently arranged and displayed on shelves.
- Security personnel are stationed at shop entrances.
- Suitable for pre-packaged, labeled, and priced items.
- Emphasizes neat organization of goods on shelves.
Advantages of Self-Service
- Encourages impromptu or impulse buying.
- Cost-effective due to fewer required staff.
- Speeds up the shopping process for customers.
- Leads to competitive pricing of goods.
- Allows customers to make choices independently.
- Utilizes spacious store areas effectively.
Disadvantages of Self-Service
- Pre-packaging limits customers’ ability to closely inspect products.
- Not suitable for all types of goods (e.g., fragile or specialized items).
- Requires significant space to operate effectively.
- Increases the risk of theft and pilfering.
- Lacks personalized customer attention.
- Additional expenses for baskets, trays, or trolleys can raise costs.
- May lead to reduced employment opportunities.
- Seen as elitist and not in line with certain cultural values.